Brand Positioning

Brand Positioning is the image a business creates about its product or service in the minds of customers and the market.



Saitej Makhijani

SaaS Strategy

Author Bio:

Saitej has over 12 years of experience in Project Management. He has worked with J.P. Morgan and Siemens Ltd. and is currently working in the SaaS Industry.

Brand positioning is the process of positioning a brand in the minds of the consumers. It involves creating a unique and distinctive image for the brand in the minds of the target audience. This is typically done by highlighting the unique features and benefits of the brand and how it differs from its competitors.


Source: Unsplash

Examples of Brand Positioning

A company that sells organic food products may position itself as a health-conscious brand, highlighting the fact that its products are made from all-natural ingredients and are free from harmful chemicals and additives. This positioning will help the brand stand out from other food companies that may not have the same focus on health and wellness.

Another example of brand positioning could be a luxury car manufacturer that positions itself as a provider of high-end, exclusive vehicles. The company may emphasize the craftsmanship and attention to detail that goes into each of its cars, as well as the premium materials and advanced technology that are used. This positioning will help the brand appeal to consumers who are looking for the very best in terms of quality and luxury.

Wrap Up

Overall, brand positioning is an important part of the marketing process. It helps a brand differentiate itself from its competitors and create a unique selling proposition and a compelling image in the minds of its target audience. This can help a brand gain a competitive advantage and build a loyal customer base.

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