Do you want to increase customer loyalty and profitability in your business? If so, then CRM (Customer Relationship Management) may be the answer. CRM enables businesses to track customer interactions, streamline processes, and improve customer relationships. 

In this article, Incrementors toronto local seo agency for business will explore the benefits of CRM for your business, review the different types of CRM systems, and discuss best practices for implementation. By the end, you'll have a greater understanding of how using CRM can help you reach your business goals.

CRM stands for Customer Relationship Management, and is a type of software used to help businesses manage interactions with their customers and potential customers. By automating and streamlining customer relationship tasks and processes, CRM makes it easier to keep track of customer interactions, and feedback, so companies can better understand and respond to their customers' needs.

CRM is an umbrella term that covers everything from marketing and sales to customer service and customer success. It provides a single source of consolidated customer data, which can help businesses better understand their customers and how to serve them better. CRM also helps to maximize customer loyalty by tracking customer engagement levels, allowing businesses to provide personalized service.


CRM solutions also help businesses increase efficiency by automating many of the manual processes associated with customer relationship management, such as customer segmentation and lead generation. By using CRM, businesses are able to quickly identify customer preferences and create targeted campaigns that are tailored to specific customer segments. This helps build stronger relationships with current customers and more effectively acquiring new ones.


Overall, utilizing a CRM system can greatly increase the efficiency and effectiveness of a business's customer relationship management. It helps businesses make better decisions, improve customer service, and identify new opportunities to increase customer loyalty. By taking advantage of CRM, businesses can maximize customer engagement and loyalty, leading to long-term customer satisfaction.

How does CRM help you grow your business?

The use of a Customer Relationship Management (CRM) system is an increasingly important tool for businesses of all sizes and can be an extremely effective tool in growing your business. In its simplest form, a CRM system is like a digital record of all your customer interactions and can be used to manage customer relationships, track sales, and interact with customers.


When used correctly, a CRM system can provide businesses with valuable insights about their customers and their behavior. By understanding customer behaviors, businesses can better tailor products and services to meet customer needs and increase customer satisfaction. This deeper understanding of customers helps businesses build better relationships, which can result in increased customer loyalty and better customer retention rates.


The ability to track customers and their interactions also helps businesses create more effective marketing campaigns. By collecting customer data, businesses can create targeted campaigns that are more likely to reach the right audience and generate more conversions. This can help businesses grow by increasing their customer base and increasing overall sales.


In addition to helping businesses grow their customer base, a CRM system can also help businesses reduce costs. By automating tasks like customer data collection and customer segmentation, businesses can reduce their manual workload and free up internal staff to focus on more important tasks. This can lead to efficiency gains and cost savings over time.


Overall, a CRM system can be an invaluable tool for businesses looking to grow their customer base and improve customer relationships. By tracking customer interactions, creating more effective marketing campaigns, and automating manual tasks, businesses can gain valuable insights about their customers and use that information to develop better products, services, and customer experiences.

What are the advantages of using a CRM system?

A Customer Relationship Management (CRM) system is an invaluable tool for businesses of all sizes, allowing them to better manage their customer relationships and increase their overall efficiency. By streamlining customer-related data such as contact information, sales history, customer feedback, and more, a CRM system can help businesses keep track of customer interactions, quickly make important decisions, and gain insights into their customers’ needs.


The advantages of using a CRM system are numerous, ranging from improved customer relations to increased profits. Here are just a few of the ways that a CRM system can benefit your business:

By having all customer information stored in one place, businesses can quickly access necessary information and respond to customer inquiries quickly and accurately. Additionally, a CRM system can help you identify customer patterns and needs and develop a plan to effectively meet those needs.

With a CRM system, businesses are able to reduce manual data entry and streamline administrative tasks, freeing up time that would otherwise be spent on data entry or retrieving customer information. Additionally, a CRM system can help you identify bottlenecks in your processes and make adjustments to increase efficiencies and save time.

A CRM system can help you track customer behavior and identify which customers are likely to leave, allowing you to target them with special offers or other incentives to retain their business. This helps ensure that your customers are satisfied and remain loyal customers.


A CRM system can help you identify opportunities for increased sales and dynamic pricing, allowing you to take advantage of them and increase your profits. Additionally, it can help you identify customer trends and analyze customer feedback to help you make decisions that will benefit your bottom line.


By utilizing a CRM system, businesses can reap a wide variety of benefits that can help them increase customer satisfaction and maximize their profits. Whether you’re managing a start-up, small business, or larger enterprise, a CRM system is a great investment that can help you maximize efficiency and better manage customer relationships.

How does CRM improve customer relationships?

Customer Relationship Management (CRM) enables businesses to build and maintain positive relationships with their customers. Its goal is to maximize customer loyalty and purchase frequency. By utilizing CRM, businesses can enhance customer relationships, foster effective communication, and provide better customer service.


CRM offers businesses numerous advantages, one of which is improved customer relationships. By keeping customer data up to date and accurate, businesses can prioritize their customer’s needs, respond to customer inquiries faster, and anticipate customer’s needs by providing better customer service. 

With CRM, businesses can track customer interactions, monitor customer behaviour, analyze customer feedback, and create targeted campaigns to engage customers and nurture relationships. CRM also enables businesses to track customer purchases, order history, and contact information,

giving businesses a comprehensive view of each customer. This allows them to personalize customer experiences and provide individualized service, ultimately increasing customer satisfaction and loyalty.


CRM can also be used to better understand customer needs and preferences, which is essential for developing effective marketing strategies. By analyzing customer data and 

, businesses can monitor customer interaction trends, identify buying patterns, and develop strategies to capture more of their customer’s attention. This helps businesses stay competitive and build a strong customer base.


Overall, CRM can lead to improved customer relationships, increased sales, and better customer loyalty. By utilizing CRM, businesses can maximize customer satisfaction and engagement, resulting in long-term relationships and increased revenue.

What are the best practices for implementing CRM in your business?

The implementation of customer relationship management (CRM) into a business operation can bring with it a host of benefits, such as improved customer experience, streamlined processes and increased customer loyalty. However, before these benefits can be realized, it is important to ensure that the system is correctly prepared and implemented. This can be done by following best practices when setting up the CRM, thereby ensuring that the system performs optimally and all goals are achieved.


One of the best practices for implementing CRM is to clearly define the objectives and goals of the system. This should be done before beginning the process, as this helps to ensure that the system is properly tailored to the needs of the business. It is also important to understand who will be using the system and what purpose it will serve, as this helps to ensure that the system is designed with the user in mind.


Once the objectives and users have been identified, the next step is to identify the types of data that will be stored in the system. This includes customer and lead data, such as contact information, preferences, and purchase history. This will help to ensure that the system is tailored to the needs of each customer, as well as helping the business to better understand customer behavior and preferences. If you want more leads to your business using your website than you can reach out to 


Another best practice for implementing CRM is to ensure that the system is integrated with other platforms and services used by the business. This helps to ensure that customer data is readily accessible, and that customer data from multiple sources can be viewed in a single system. This can also help to ensure that customer data is kept up to date, as the system can be easily updated from external sources.


Finally, it is important to ensure that the system is properly maintained. This includes regular review of the system and its data, as well as ensuring that all users of the system are properly trained on its use. Additionally, it is important to ensure that the system is kept up to date with the latest security protocols in order to protect customer data and prevent any unauthorized access.


By following these best practices when implementing CRM in a business setting, businesses can ensure that the system is tailored to their needs, that customer data is kept up to date, and that the system is secure. This will help to ensure that the system is effective in achieving the desired objectives and that the business can benefit from improved customer experience, streamlined processes, and increased customer loyalty.

In conclusion, customer management (CRM) can be a powerful tool for growing any business. When used properly it can provide a valuable insight into customer relationships, help to improve customer satisfaction, and increase revenues. By understanding the various benefits of a CRM system and properly implementing best practices, businesses can maximize their customer relationships and increase their success.

CRM (Customer Relationship Management) tool is used by businesses to manage and analyze interactions with customers and potential customers to improve overall relationships and increase sales

What are the benefits of CRM in your business?

As a generation, we are witnessing a revolution: the rise of artificial intelligence (AI). AI has the potential to change the way we do business and live our lives. We are only beginning to understand the full implications of this technology, but it is already having a profound impact on the world. 

In this article, let us explore how AI is transforming the world, what tools and technologies are available, why AI is important, and how we can prepare for the future of AI.

Artificial intelligence (AI) is creating intelligent machines that can think and act like humans. It is an area of research that has been around for decades but has only recently started to gain mainstream attention. AI can be used to automate tasks, analyze data, and solve complex problems. It has the potential to revolutionize a wide range of industries, from healthcare to finance.


At its core, Artificial Intelligence is an umbrella term that covers a variety of technologies and tools, including machine learning, natural language processing, and neural networks. It is a rapidly evolving field, with new developments and advancements being made on a daily basis.


The impact of AI on the world is already being felt.  

AI is transforming the world in a variety of ways, including:

AI is being used to automate a wide range of tasks, from customer service to manufacturing, which can increase efficiency and reduce costs.

AI is being used to analyze data and make predictions about future events, which can be used to improve decision-making in fields such as finance, healthcare, and marketing.

AI is being used to personalize experiences for users, such as recommending products or content based on their preferences.

AI is being used to create assistive technologies for people with disabilities, such as speech recognition software and autonomous wheelchairs.

AI is being used to develop robots that can perform a wide range of tasks, from assembly line work to search and rescue operations.

AI is being used to develop autonomous vehicles, which have the potential to reduce accidents and improve transportation efficiency.

AI is being used to develop diagnostic and treatment tools, such as computer-aided detection of diseases and personalized medicine.

AI is being used to detect and prevent cyberattacks, such as identifying and blocking malicious network traffic.

AI Innovation and Its Impact on the World

AI innovation is having a profound impact on the world. AI is being used to improve healthcare, create smarter cities, and make transportation safer. It is also being used to improve education by providing personalized learning experiences. AI is even being used to help combat climate change, as it can be used to reduce energy consumption and develop more sustainable solutions.

AI is also impacting the economy. Companies are using AI to increase efficiency, reduce costs, and provide better customer service. AI is also being used to create new jobs, as companies are investing in AI-powered products and services.


What is the Future of Artificial Intelligence?

The complete implications of AI are unknown at the moment. Some experts believe that AI will continue to evolve and become more intelligent, eventually surpassing human intelligence. Others believe that AI will remain a tool to be used by humans, but that it will become increasingly sophisticated and powerful.

The future of AI will depend on its application. If it is used responsibly and ethically, it could be a powerful force for good in the world. If it is misused, it could have devastating consequences.

AI has a lot of potential benefits. A few of them are listed below:


It can be used to automate tedious tasks, allowing companies to save time and money.

It can be used to analyze large data sets, allowing companies to gain valuable insights.

Artificial Intelligence can be used to solve complex problems, allowing companies to develop innovative solutions.

AI also has the potential to improve customer service. AI-powered chatbots can be used to provide 24/7 customer service, and AI-powered recommendation engines can be used to personalize the customer experience.

AI can also be used to create more efficient and effective marketing campaigns.

AI also has some significant challenges. Some of the biggest challenges are: 


The risk of bias. AI algorithms can learn from data that is biased, resulting in inaccurate predictions. AI also raises concerns about privacy, as the data collected by AI algorithms can be used to profile individuals and target them with personalized ads.

Another challenge is the lack of transparency. AI algorithms are often opaque, making it difficult to understand how they make decisions. This lack of transparency can lead to distrust in AI algorithms and a reluctance to use them.

Finally, AI raises ethical concerns. As AI algorithms become more sophisticated, there are questions about how they should be used and who should be held responsible when they make mistakes.

AI-powered assistants, such as Amazon Alexa and Google Home, are becoming more common in our homes. AI-powered chatbots are helping us get quick answers to our questions. And AI-powered recommendation engines are helping us discover new products and services.

AI is also being used in the workplace. AI-powered tools are being used to automate mundane tasks, allowing employees to focus on more important work. AI-powered analytics are being used to gain insights into customer behavior and improve decision-making. And AI-powered bots are being used to manage customer interactions, freeing up employees’ time.

There are a variety of AI tools and technologies available today. For example, Neural Networks, another AI tool, allow computers to mimic the human brain.


These tools and technologies can be used in a variety of ways. For example, machine learning can be used to create recommendations for customers, natural language processing can be used to understand client queries, and neural networks can be used to detect objects in images.


There are many different Artificial Intelligence tools available, and new ones are being developed all the time. Some of the most popular and widely-used AI tools for businesses include:

Machine learning is one of the most common AI tools, as it allows computers to learn from data to create predictive models. The platforms, such as TensorFlow and Scikit-learn, provide a variety of tools and libraries for building and deploying machine learning models.

Natural Language Processing (NLP) Tools: 

Natural language processing is another common AI tool, as it allows computers to understand human language. NLP tools, such as spaCy and NLTK, are used to process and analyze human language. They can be used for tasks such as sentiment analysis, language translation, and content generation.

Computer vision tools, such as OpenCV and TensorFlow, allow businesses to analyze and understand images and videos. They can be used for tasks such as image recognition, object detection, and facial recognition.

Chatbot platforms, such as Dialogflow and Botkit, allow businesses to create and deploy chatbots for customer service, marketing, and other purposes.

Robotics and automation tools like ROS and PyRobot are widely used to automate repetitive and tedious tasks in manufacturing, logistics, and other industries.

These AI tools can provide businesses with a variety of benefits, including increased efficiency, improved customer service, better decision-making, and the ability to automate repetitive tasks. Additionally, AI can help businesses to analyze large amounts of data, identify patterns and trends, and make predictions about future events.

 is a powerful language model that is transforming the AI world by enabling the development of more sophisticated natural language processing (NLP) applications. These applications include chatbots, language translation, text summarization, and question answering. The model's ability to generate human-like text has also led to its use in creative writing and content generation. Additionally, the model's ability to understand and respond to context is helping to improve the overall user experience in NLP-based applications.

ChatGPT is a powerful language model that can be beneficial for businesses in a variety of ways. Some of the key benefits include:

Automating customer service: ChatGPT can be used to create chatbots that can answer customer questions, provide information, and even handle basic transactions. This can save businesses time and money by reducing the need for human customer service representatives.

Content creation: ChatGPT can be used to generate high-quality, human-like text, which can be used for various purposes such as blog posts, product descriptions, emails, and more. This can save businesses time and money by automating the content creation process.

Language translation: ChatGPT can be used to translate text from one language to another, which can help businesses to expand their reach and communicate with customers in different languages.

Improving search engine optimization (SEO): ChatGPT can be used to generate high-quality, keyword-rich content, which can help businesses to improve their search engine rankings and drive more traffic to their website.

Improving the user experience: ChatGPT's ability to understand and respond to context can help businesses to create more personalized and engaging experiences for their customers.

Overall, ChatGPT is a versatile tool that can help businesses to automate various tasks, improve their communication and customer service, and create high-quality content more efficiently.

 is a variant of GPT-3, which is a large-scale language generation model developed by OpenAI. DALL-E (pronounced "dolly") stands for "DALL-E 2: Generative Pre-training of Image and Language Models" is a model that can generate images from natural language text. It can take text prompts such as "two dogs playing with a frisbee on a beach" and generate an image of that scene. The model was trained on a dataset of text and image pairs, allowing it to learn the relationship between language and image content.

Generating images from natural language text, which can be used in applications such as visual storytelling, content creation, and advertising.

Image search and retrieval, where users can search for images using natural language queries.

Enhancing the capabilities of existing image-based applications, such as image captioning and visual question answering.

Generating images for use in machine learning training sets, which can be used to improve the performance of image recognition and other computer vision models.

DALL-E and similar models have the potential to revolutionize the way we interact with and understand images.

 is a design automation platform which utilizes AI and machine learning to help businesses create professional-looking designs. The platform enables users to create a wide range of designs, such as social media graphics, logos, marketing materials, and more, quickly and easily.

The platform uses natural language processing (NLP) and computer vision technologies to understand user's design intent, and generate designs that match their requirements. It also includes a library of templates and pre-designed elements, which users can customize to create their own designs.

Canva is beneficial for businesses in a number of ways:

It saves time and money by automating the design process and eliminating the need for manual design work.

It allows businesses to create professional-looking designs without needing to hire a designer.

AI has massively transformed our lives and this is only the beginning. It has opened up a whole new world of possibilities 

Witnessing a Revolution: How Artificial Intelligence is Transforming Our World

Strategies to Manage a Downturn

6 Digital Marketing Trends You Need to Know in 2022

4 Day Work Week

Email Marketing: Benefits and Features of an Email Marketing Tool

Importance of Personal Branding: In Conversation with Chitra Lele

Brand Positioning 

The world economy goes through cycles of economic upturn and downturn. A novel approach is required to tackle economic downturns. An economic depression engulfs businesses globally cutting across all sectors. The crisis ends up in the freezing of worldwide credit, a fall in demand for goods and services, low investor sentiment, supply chain disruptions, and uncertainty for businesses. Central Banks across countries intervene so as to mitigate the impact of the crisis and governments give out stimulus packages to bail out businesses.

The impact of a worldwide financial crisis is wide and has far-reaching consequences, leading to unemployment, reduced consumer spending, changes in the investment patterns of organizations, and creating liquidity issues for businesses. Economies across the world can turn the crisis into an opportunity by targeting growth in infrastructure projects, providing easy credit access to small and medium enterprises, investing in upskilling of the workforce, and increasing spending in rural areas.

A global depression severely impacts business growth. While some companies struggle to grapple with the impact of the recession, there are others that defy the trend. Here are some tips to spot successful business strategies to reduce the vulnerability of companies during a downturn, overcome the impact of the economic downturn, and ensure that corporations are in a leadership position when the economy recovers.

“Leadership in the Era of Economic Uncertainty”

“We won't know once we have turned the corner, and that we cannot envision the form and scope of the world that may emerge. What we know for certain is that this is often a time of tumultuous change and with change come both danger and opportunity.”

Ram Charan suggests some practical actions given below that companies must undertake during difficult times:

1. Protect cash vigilantly and use the cash more efficiently 

It's essential for leaders to act quickly and to be prepared for the worst possible scenario. Leaders have to take a practical view of the prevailing situation and should not be anxious by misguided pessimism. Companies must make sure that the yardstick of performance is income and not revenue growth. Organizations shouldn't evaluate projects on the premise of return on investment but on how soon they will lead to cash returns.

Use ground intelligence to survive the storm and position businesses to thrive in the aftermath

Use ground intelligence to survive the storm and position businesses to thrive in the aftermath – Organizations should create a greater value proposition for their customers during a recession. Products should be redesigned to suit the consumers better during changed conditions. Organizations have to develop better relationships with their customers to survive the downturn.

3. Develop a better understanding of customers

Salespersons should provide ground level-intelligence that forms the premise for fundamental decisions regarding the company’s strategy and tactics. Salespeople are in direct contact with customers and know customers over anybody else within the organization. Hence a frontrunner should turn the sales team into skilled agents whose reports form the premise for fundamental business decisions.

4. Re-evaluate your pricing strategy and capital expenditure

A volatile market environment requires a versatile pricing mechanism. It's essential for organizations to figure out with their suppliers and have a win-win relationship because of a decline in sales volume, the charge is spread across lower volume, and corporations are tempted to increase prices. But the rise in prices of products will result in customers shifting to competitor's products. Hence companies must find the proper price point for their products that are sustainable.

Organizations have to devise cost-effective methods of selling their products. A corporation shouldn't stop providing funds to its Research and Development (R&D) department as this might make a company prone to lagging behind its competitors when normal conditions return.


Marketing Perspective to Ride the Downturn

According to Quelch and Katherine E. Jocz (2009) in a recession everybody cuts costs but not providing adequate support to brands will affect the performance of the product. Companies should understand that new customer segments emerge during a recession. 

The authors have segmented customers into four groups based on the emotional reactions of customers to the economic environment. The customers are divided into four psychological segmentations:

 This group reduces spending by eliminating, postponing, decreasing, and substituting purchases of products. Lower-income consumers typically fall in this group and if there is a drastic change in circumstances then even higher-income customers tend to fall in this category.

 Most of the consumers fall in this segment and represent people who have not been affected by unemployment. The consumers in this segment are optimistic about future prospects for recovery in the long term. Like slam-on-the-brakes consumers, people in this segment reduce spending but less aggressively.

 Consumers in this segment are not perturbed with the future of the economy and consumption is near pre-recession levels but the consumers make more selective purchases. This segment consists of people in the top 5% income bracket and also those who are confident in their financial stability.

 The consumers in this segment are young urban and respond to recession by extending their timetables for major purchases.

Consumers generally prioritize their consumption of products and services into four categories:

 Products and services that are essential for survival or perceived as central to well-being. 

 These are indulgences whose immediate purchase is considered justifiable.

 These are needed or desired items whose purchase can be reasonably put off.

 These are perceived as unnecessary or unjustifiable.

During a downturn consumers re-evaluate their consumption priorities. Spending on restaurant dining, travel, arts, and entertainment easily shifts in consumer’s minds from essentials to postponables and even expendables. Consumers become more price-sensitive during the recession and even loyal customers shift to cheaper or alternative products. Firms that understand consumer psychology during the recession and make marketing efforts and products accordingly are most likely to prosper.

Organizations need to realize that loyal customers are the most important source of cash flow and organic growth. Businesses need to distinguish between necessary expenditures such as marketing which is essential for key customers and wasteful expenditures. Business risk can be reduced by building and maintaining strong brands which customers trust.

 Organizations need to determine which brands will survive during and after the recession. Success will depend on how a company categorizes its products and services to suit all the four segments of customers – slam-on-the-brakes, pained-but-patient, comfortably well off, and live for today. Companies need to part with brands or products that are ailing.

 Companies should not take decisions in haste and alter a brand’s fundamental proposition if sales decline. If marketers tamper with the value proposition of a product and position the product for down-market consumers the loyal consumers feel alienated and switch to the competitor’s brand. Instead, organizations should increase their advertisement expenditure and capture market share from weaker rivals.

During a recession, firms with large cash balances should make cost-effective acquisitions and strengthen their brand portfolio. It is also essential for companies to come out with new products even during a recession.

 During the recession, the share of the advertising budget for broadcast media typically shrinks and the budget for direct marketing campaigns and online advertisements grows. If companies ignore broadcast media the out-of-sight brand moves out of customer's minds and customers shift to rival brands.

John A. Quelch and Katherine E. Jocz (2009) have given 

7 Smart ways to Economise on Advertising:

 1. Shift from 30 seconds to 15 seconds advertisement spots.

 2. Substitute television advertising for cheaper alternatives such as radio advertising when it is important to deliver frequent messages in order to remind consumers to act.

 3. Switch to media that target consumers preciously an example is that of google advertising.

 4. Advertise brands jointly i.e with a marketer in a different product category targeting a similar customer segment.

 5. Extend an existing campaign rather than commission a new costly one.

 6. Consolidation of advertising to a single media agency to maximize receiving media discounts.

 7. Avoidance of long-term media commitments during a downturn.

A global financial condition severely impacts business growth. While some companies struggle to grapple with the impact of the recession, there are others that defy the trend.


As marketing tools and technology are evolving, so is the digital marketing landscape. Here are six trends we expect to become bigger in 2022 and beyond.

If you’re a marketer in today’s Information Age, keeping up with the latest digital marketing trends is a 24x7 job.

Every other day, you will discover a new keyword or technology hijacking social feeds, being deemed as the next big thing. Like NFTs, Metaverse, voice search, and so on. While some trends might be fads, others will offer you real opportunities for growth. That’s why staying on top of the market trends is non-negotiable.

But to truly jump on the trend wagon, it's not enough to only know of the new-age technology or tactic. You must know how to leverage them across marketing channels to attain real gains. So, if you want to stand out in an already overcrowded market, you must adopt modern-day marketing tactics.

This free guide explores six highly vouched-for digital marketing trends in 2022. Take a look before you plan your next campaign.

Here are the six of the most significant trends of 2022 becoming a game-changer for digital marketing.

Until recently, humans were buying digital ad spaces for brands by negotiating with publications. Did they always manage to get a good spot? Not really. But AI algorithms can, even after the third-party cookies are dead for good.

Programmatic advertising uses AI algorithms to automate buying and selling of digital Ad spaces with better accuracy and faster than human bidders. It can leverage first-party data on customer’s browsing behavior and preferences, which helps advertisers run hyper-personalized Ad campaigns and do contextual targeting.

So, if your customer acquisition channel requires paid advertising, shift focus to programmatic advertising. It is a cost-effective yet effective way to get guaranteed ad impressions from the right publisher sites in real-time.

With conversational marketing, you can nurture prospects by pitching them products, offering them resolutions, and collecting feedback through a conversation. This can be done through chatbots, virtual selling assistants, personalized emails, and videos.

But the concept of conversational marketing isn’t new. Why is it becoming a hot trend now? A couple of reasons:

It forges an instant bond with the customer

It is device-agnostic and works across channels

It answers the customer's concerns immediately

 want quick responses or resolutions to their brand-related questions.

This type of marketing caters to a simple mindset – instant gratification! Customers who are looking for a solution "now" won’t wait around till "later” to find the answer.

41% of customers engage with conversational marketing

 tools to make purchases. This means if a brand can engage a prospective customer during their time of need, they are more likely to get the upper hand against their competitors.

(B2B and B2C examples of conversational marketing)

Personalization is a trend that never goes out of style in digital marketing. Pick up any marketing trends list for 2021, 2020, 2019, or beyond, and you'll find ‘personalization’ on it.

Long gone are the days when sending email blasts or generic advertising messages actually got business for brands.

Today, brands can leverage customer intent data and other individual information, like firmographic, technographic, psychographic, etc., to gain deeper insights into customer preferences. And use the knowledge to craft personalized pitches to target them.

Not only does personalized communication boost ROIs, but it also forges customer loyalty, as they feel you care about what they want rather than blindly selling them what you want.

According to a Salesforce Study, marketers believe that personalization through different digital marketing tools like emails, websites, social media, etc., positively affects three key areas.

 believe it improves the overall customer experience.

 believe it heightens visitor engagement.

Consider the use case of the low-cost airline EasyJet. In its effort to personalize, the airline used its customers' travel history to email them suggestions of where they can travel next, along with the EasyJet fares and a CTA to click through the email and book flights.

They sent a thumping 12.5 million unique emails to realize a whopping 25% higher click-through rate than their non-personalized emails.


Experts claim video marketing is here to stay. And not just in 2022 but for at least the next 5 or 6 years.

 deem it an “extremely important” element of their digital marketing strategy.

And no – video marketing is not just making and promoting YouTube videos. There are several platforms driving video marketing in addition to YouTube. Like Vimeo, Filmora, Wistia, and so on. To leverage any of them, you only need to create high-quality videos, which can be product-related or educational in nature.

You can promote a pre-recorded video on YouTube, Facebook, Instagram, and LinkedIn (which works especially well for B2B prospects). Although, deploying pre-recorded video is not the only way to market your wares. Try streaming Live videos and engaging with your prospects who post comments on live feeds in real-time.

For instance, the next time you wish to launch a new offering or want to educate prospects about the common challenges within your industry, start a live broadcast on LinkedIn, Facebook or Instagram.

As smart speakers like Alexa, Google Assistant, or Siri become more commonplace, voice search optimization is becoming a go-to marketing tactic.

To get started with voice search marketing, brands can leverage smart speakers in a couple of ways.

Flash Briefings is a popular feature on the Alexa smart speaker that speaks quick bits of information for the user. It can range from a blog feed to a joke, an interview, a news item, a brand sale, etc. Even though millions of prospects use smart speakers (

, to be precise), very few brands create content for it. You can gain a first-mover advantage by creating pithy content that smart speakers like Alexa and Google Home speak and get interested users to explore further.

You can also create a free brand-relevant app for Google Home and Alexa. This app must provide a valuable service to your audience. A handful of marketers are deploying apps on Alexa and Google Home to connect with target customers by providing them with relevant product information, industry news, etc.

Analyze SERPs for any keyword, and you’ll find one thing common across the pages listed on Google’s page 1: the content length is above 2000 words. This is a testament to the effectiveness of long-form content.

 on their own blog sites or other high-domain websites to attract organic traffic. Nowadays, marketers can also use LinkedIn's publishing platform to post long in-depth articles.

The primary objective of long-form content is to offer the reader valuable information about a concept or product, so they spend more time on your website and take some action. Like signing up for a newsletter or requesting a product demo.

Try publishing long-form content based on the pain points or search intent of your prospective customers. If a particular long-form piece is getting a lot of impressions, you can gate it in exchange for email information. This is a direct way to generate inbound leads.

If done well, long-form content can not only help generate organic leads but can also help you establish your brand as a thought authority within your domain.

 (HubSpot providing free and useful long-form content with the right CTAs to their readers)

So, there you go! The top six digital marketing trends you absolutely cannot ignore anymore.

, the breadth of the digital marketing landscape is changing fast. Embracing one or all of them might require a tad bit of patience, but allowing your marketing team to learn and embrace them will surely get you noticed by your target audience.

The 6 Digital Marketing trends that you need to know about to help your business grow in 2022.

Search engine optimization, commonly abbreviated as SEO, has been around for a really long time. In fact, Larry Page, the co-founder of Google, filed the page ranking patent back in 1998 while still studying at Stanford.

Now, a lot of people might tell you that the SEO ship has long sailed or that you were too late to the SEO party. Do not pay heed to what they tell you. Technology keeps evolving and a lot of fundamental changes take place in it.

So, you constantly have to learn about the new updates to technology. What this means is that it is never too late to learn any piece of technology.

Yes, SEO has been around for ages but how it works today is completely different than how it did just a few years ago.

Search engine optimization, commonly abbreviated as SEO, has been around for an extremely very long time. In fact, Larry Page, the co-founder of Google, filed the page ranking patent back in 1998 while still studying at Stanford. 


Stay Updated with SEO in 2022

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Stay Updated with SEO in 2022

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Stay Updated with SEO in 2022

Strategies to Manage a Downturn

6 Digital Marketing Trends You Need to Know in 2022

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Brand Positioning

Strategies to Manage a Downturn

6 Digital Marketing Trends You Need to Know in 2022

4 Day Work Week

Email Marketing: Benefits and Features of an Email Marketing Tool

Importance of Personal Branding: In Conversation with Chitra Lele

Brand Positioning

Strategies to Manage a Downturn

Trending

Strategies to Manage a Downturn

6 Digital Marketing Trends You Need to Know in 2022

Stay Updated with SEO in 2022

Today’s Articles

What are the benefits of CRM in your business?

Witnessing a Revolution: How Artificial Intelligence is Transforming Our World

Create with Thinkpose

Here, 'Curiosity
won't kill you'...

Create with
Thinkpose